San Antonio College Library

A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players. What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such...

As a stressed husband and father of four small children under the age of eight, Nigel Marsh was enslaved to his mortgage, recuperating from an embarrassing surgery, and suddenly fired from his corporate career. Deciding to venture "off the treadmill" in search of a more meaningful and balanced existence, Marsh tackled the art of hands-on parenting while simultaneously training for an ocean swimming race and coming to terms with his alcoholism. Touching...

In his fifties, Michael Gates Gill had it all: a big house, a loving family, and a six-figure salary. By sixty, he had lost everything: downsized at work, divorced at home, and diagnosed with a slow-growing brain tumor, Gill had no money, no insurance, and no prospects. He took a job at Starbucks, and for the first time in his life, he was a minority--the only older white guy working with a team of young African-Americans. He was forced to acknowledge...