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How food marketers make use of key variables - such as innovation; target market; market segmentation; image; and physical, environmental, and human resources - determines how successfully they sell their products. Michman and Mazze concentrate on the food industry as they examine what contributes to a successful marketing campaign. By focusing on the key variables to use in a volatile economic environment, by emphasizing lessons learned from both...
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How did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle shows how sodas are principally miracles...
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"Many believe that America's food system is in dire need of reform, with concerns ranging from the obesity epidemic to exploitative labor practices and negative environmental impact. This eye-opening book answers provocative questions about what changes are needed, who is advocating the changes, what parties are opposing these changes (and why), and what a new food system would look like."--
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[In this book, the author] examines what she sees as the industry's manipulation of America's eating habits while enumerating many conflicts of interest among nutritional authorities. Combining the scientific background of a researcher and the skills of a teacher, she has made a complex subject easy to understand.-Back cover.
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Will Keith Kellogg (1860-1951) was a direct descendant of English immigrant Joseph Kellogg (b.1626), who immigrated to Connecticut and later moved to Massachusetts. Will Keith Kellogg was born in Flint, Michigan, and married Ella Osborn Davis in 1880. After her death, he married Carrie Staines in 1918. They and his two sons preceded him in death. He founded the Kellogg Toasted Corn Flake Company, and the Kellogg Foundation of Battle Creek, Michigan....
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A hard-hitting expose that blows the lid off of suspicious and disreputable practices in the big food and big pharmaceutical industries. The author argues that pharmaceutical and agricultural industries are tainting public health through marketing disguised as medical education and research, aggressive lobbying, and high-level conflicts of interest.
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"Christopher D. Cook's investigation takes us beyond fast food and GMOs to explain why our entire food system is in crisis." "Food, our most basic necessity, has become a force behind a staggering array of social, economic, and environmental epidemics. Yet there is another way. Taking heart from the promising surge in organics, farmers' markets, and slow food, Cook argues cogently for a whole new way of looking at what we eat - one that places healthy,...
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"In Food Fight, Kelly D. Brownell, a world expert on obesity, nutrition, and eating disorders, reveals both the roots of the problem and what might be done. Along with coauthor Katherine Battle Horgen, he traces the subtle convergence of public indifference, corporate opportunism, and tradition that in a few short decades has transformed the American waistline and has created a tidal wave of disease. The authors offer an unflinching assessment of...
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"I am Not a Tractor! celebrates the courage, vision, and creativity of the farmworkers and community leaders who have transformed one of the worst agricultural situations in the United States into one of the best. Susan Marquis highlights past abuses workers suffered in Florida's tomato fields: toxic pesticide exposure, beatings, sexual assault, rampant wage theft, and even, astonishingly, modern-day slavery. Marquis unveils how, even without new...
Description
The authors of this book first distill what is already known about fighting hunger and then report on important new research findings and projections that show it can be done, through new and renewed institutions, scientific innovation, global economics and investment, and sustainable environmental practices. [from publisher's advertisement].
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The "Minimalist" columnist and author of 'How to Cook Everything' outlines an eating plan that is comprised of environmentally responsible choices, in a guide that shares insight into the risks associated with livestock production.
"From the award-winning champion of culinary simplicity who gave us the bestselling 'How to Cook Everything' and 'How to Cook Everything Vegetarian' comes 'Food Matters', a plan for responsible eating that's as good for...
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"Mad Cow U.S.A. shatters the false belief that the government and food industry would never let it happen here. Even as tens of thousands of cows died in Britain, the government denied the risk to human beings. Knowing the similar risk in the U.S., government and industry have managed a successful public relations offensive to keep Americans in the dark. Rampton and Stauber expose, for the first time, the deadly game of "dementia roulette" being played...
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Over the past two years, concerned Americans have finally begun to ask who is to blame for the growing public health crisis of obesity and diet-related illnesses? Is the junk food industry at fault, or is it all just a matter of personal and parental responsibility? How can we fight back with workable solutions? In communities all over the country, people are attempting to "take back" their food supply from greedy corporations. Public health attorney...
Description
In the spring of 1996, when numerous reports of bovine spongiform encephalopathy, popularly known as "mad cow disease", coincided with an outbreak of a similar neuropathological disease in humans, a panic spread across Britain, Europe, and subsequently to the United States. Described as "the biggest crisis the European Union ever had", the mad cow controversy would raise important issues about the ways in which risks to the public health are assessed,...
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"A century ago, a plump child was considered a healthy child. No longer. An overweight child is now known to be at risk for maladies ranging from asthma to cardiovascular disease, and obesity among American children has reached epidemic proportions. Childhood Obesity in America traces the changes in diagnosis and treatment, as well as popular understanding, of the most serious public health problem facing American children today. Excess weight was...
18) Super size me
Description
Filmmaker Morgan Spurlock embarks on a journey to find out if fast food is making Americans fat. For 30 days he can't eat or drink anything that isn't on McDonald's menu; he must eat three square meals a day, he must eat everything on the menu at least once, and supersize his meal if asked. He treks across the country interviewing a host of experts on fast food and a number of regular folk while downing McDonald's to try and find out why 37% of American...
Description
"Six and a half years ago, filmmaker Morgan Spurlock went on a quest to expose the obesity problem facing America and to show how fast food restaurants (and one in particular) have played their part in this epidemic. This is a film that wiped the term 'super size' off the menus at McDonald's and helped start a revolution in health care that still exists today ... Morgan unravels the American obesity problem by interviewing experts nationwide and by...
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"There may be no greater source of anxiety for Americans today than the question of what to eat and drink. Are eggs the perfect protein, or are they cholesterol bombs? Is red wine good for my heart or bad for my liver? Will pesticides, additives, and processed foods kill me? Here with some very rare and very welcome advice is food historian Harvey Levenstein: Stop worrying! In "Fear of Food" Levenstein reveals the people and interests who have created...
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