San Antonio College Library

"James Marcus was hired as a senior editor at Amazon.com in 1996, giving him a ringside seat for the company's explosive rise and dismal wallet-busting swoon. Now - as the e-commerce giant makes an astonishing comeback - he tells all. Unlike the recent crop of dot.com memoirs, this is no tale of a bankrupt and brokenhearted entrepreneur. Marcus came aboard as a self-described "token humanist," and his take on the new economy juggernaut is predominantly...

In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." In this revealing, unauthorized account, journalist Robert Spector provides a fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.

Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Galloway deconstructs the strategies of the Four that lurk beneath...