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The twentieth century was the magazine century in many ways. Between 1900 and 2000, the number of magazines grew from about 3,000 to 17,815, a 593 percent increase, which exceeded population growth by 95 percent. The typical American read less than half a magazine per month in 1920, but by 2000 that figure had tripled. This book examines how and why magazines grew so rapidly. Structured chronologically by decade, it tells the stories of innovative...
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As a counterpart to research on the 1930s that has focused on liberal and radical writers calling for social revolution, Welky offers this study of how mainstream culture shaped and disseminated a message affirming conservative middle-class values and assuring its readers that holding to these values would get them through hard times. Through analysis of the era's most popular newspaper stories, magazines, and books, Welky examines how voices both...
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In Literate Zeal, Janet Carey Eldred examines the rise of women magazine editors during the mid-twentieth century and reveals their unheralded role in creating a literary aesthetic for the American public. Between the sheets of popular magazines, editors offered belles-lettres to the masses and, in particular, middle-class women. Magazines became a place to find culture, humor, and intellectual affirmation alongside haute couture. Eldred mines a variety...
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