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Description
"A grid well used makes all the difference between a flat layout, and one that has real flair and visual appeal. This practical book gives designers of all levels the inspiration and know-how to create great layouts. Exemplary designs are overprinted with their underlying grid, and detailed captions discuss how the designers have utilized the grid to provide structure, and add movement, flexibility, and impact to their design." "Crammed with ideas...
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"White is always a challenge for designers. Instinct causes designers to lean toward more color for effect. And over-reliance on color can muddy a design. White Graphics disproves the notion that white in graphic design is one-dimensional and limited. This collection presents effective and innovative design work from top designers from around the world, who have used the power of white, its different shades, and the use of negative space to make design...
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"Even in a digital age dominated by the Web and DVDs, print media remains a primary means of communication in our culture. Exploring Publication Design tackles the unique challenges encountered in designing books, magazines, newspapers, promotional literature, and the various other types of print publications. Author and design educator Poppy Evans identifies the design and communication issues specific to publications and then examines the ways in...
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Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual...
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A look at advertising techniques and strategies includes explanations by artists and graphic designers about how they create their works.
"This book illuminates the path by which original graphic ideas come into being. It begins with a concise review of what is generally known about the creative process and innovative thought and continues with a study of the procedures more directly related to graphic design and the search for creative graphic solutions....
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"This important book documents that astonishingly creative decade--the 1920's, with its entirely new and functional visual language, the innovative art trends of the twentieth century, which include Cubism, Futurism, and Dadaism, have had a determining influence on the development of today's visual language. Eckhard Neumann reveals through a clear and well-illustrated text the close historical connection between fine art and graphic design, and discusses...
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Type & Typography provides an essential grounding for readers of all levels, from students to professionals. Typography is the mechanical notation and arrangement of language that is uesd to make multiple copies, whether by printed or electronic means. Its history in the West dates from Gutenberg's 42-line Bible of 1455, although the history of writing and alphabets goes back thousands of years. The carefully structured text, illustrated throughout,...
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