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Say hello to your incoming class--they're not millennials anymore. Generation Z is rapidly replacing Millennials on college campuses. Those born from 1995 through 2010 have different motivations, learning styles, characteristics, skill sets, and social concerns than previous generations. Unlike Millennials, Generation Z students grew up in a recession and are under no illusions about their prospects for employment after college. While skeptical about...
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"George Sinkler has written a fascinating study of the individual racial attitudes of the ten presidents from 1860 to 1908, and how their views influenced their role in the White House. Basing his work on the personal letters, memoirs and papers of these men, Dr. Sinkler compares what they said with what they did, what they felt with how they acted. The author believes that all of the presidents in this study were extremely race conscious. As politicians,...
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"Artists of any ilk can be extremely opinionated when it comes to what they do, how they do it, and what it might mean. Sculptors are no exception. Modern Sculpture: Artists in Their Own Words presents a selection of manifestos, documents, statements, articles, and interviews from more than ninety subjects, including an ample selection of contemporary sculptors. With this book, editor Douglas Dreishpoon defers to sculptors, whose varied points of...
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"Presidents and Black America: A Documentary History is the first of its kind to document all of the presidents and their complex relationships with African Americans, from the earliest days of the Republic through the start of the Obama administration. Scholars and students will be able to follow trends and contradictions in those relationships; such as acceptance and rejection of slavery, the struggle for political rights and economic opportunity,...
8) The 50-plus market: why the future is age neutral when it comes to marketing & branding strategies
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"In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this compelling investigation, The 50-plus Market shows why marketers can no longer ignore the inevitable consequences of demographic and economic change. The richest nations in the world are getting older and this has profound implications for the marketing profession." "Challenging marketing's core assumptions about the effects...
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Journalist Armin Arefi gives voice to the new generation of Iranians in his account of the Green Revolution. During the last presidential election in Iran, nonviolent protestors defied the mullahs' power by wearing green ribbons on their wrists. In June of 2009, the inhabitants of Tehran were living underground to escape the government's authority, strangled by interdictions, dreaming of freedom and revolution. Mahmoud Ahmadinejad, president of the...
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Jackie Peyton is a sharp-tongued and quick-witted nurse who is trying to survive the chaotic grind of saving lives in a hectic New York City hospital. Jackie's a woman of substance who knows how to handle it all. With a white lie here, a bent rule there, and a steady dose of pain relievers for her chronic back pain, Jackie does whatever it takes to get the job done.
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"Fifteen years ago, we were warned to prepare for the next Ice Age. Today, we worry about our ever-shrinking ozone layer and the looming threat of global warming. Ever since the atomic bomb, the public and policymakers have been barraged by predictions of imminent environmental doom - none of which came true, and, Ronald Bailey asserts, none of which probably ever will come true." "In this timely, hard-hitting book, Bailey explores and explodes the...
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Written by a North American psychiatrist (Yale Univ. School of Medicine), this is a first-rate introduction to a set of traditional medical theories and practices from India that are represented as an organized system of healing principles and clinical interventions. In India, Ayurveda has enjoyed a postcolonial resurgence, and elsewhere it finds a place today among alternative and complementary forms of medicine. Healing as a process of restoring...
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Living SMART is an easy-to-follow behavioral program that offers what others do not - a simple approach to changing any unhealthy behavior. Whether you want to quit smoking, reduce stress, start an exercise program, or make any other lifestyle change, its helpful tips, checklists, interactive exercises, charting tool to track progress, and specific action plans for some of the most common health-related issues, will get you on the right track- and...
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Kenneth O'Reilly, whose Racial Matters blew the lid off the FBI's investigation and harassment of black leaders, now scrutinizes each president's record on race. Nixon's Piano reveals that instead of being the agents of progress in racial relations, American presidents have a long and consistent history of supporting slavery, obstructing civil rights, and deliberately fanning racism. With the exceptions of Abraham Lincoln and Lyndon Johnson, argues...
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Barreca ponders life's questions and many others by giving women a hilarious antidote for the toxic "musts" they've been fed over the centuries, mulling over everything from the horror of chin hairs to why the "glass ceiling" is better described as a thick layer of men and telling women to stop believing the lies and conquer the world.
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