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Author
Description
While the Big Three automobile companies came to dominate the industry, its early history was characterized by an array of competing companies. Studebaker's story is the chronicle of the life and death of an American automobile company where managements concept of "tradition" played a fundamental role in modeling corporate culture, rhetoric, and strategy. Donald T. Critchlow focuses on how organizational philosophies, developed by successive managerial...
Author
Description
This is the compelling story of the puzzling decline and fall of one of America's most prestigious automobile manufacturers, a company that for most of the fifty-nine years of its history was a synonym for luxury, excellence, and corporate stability. Although many books have extolled the long, glamorous history of Packard, this book focuses on the dark, post-World War II years that led to its dissolution in 1956. For the first time, this book gives...
Author
Description
"In the first decades of motor travel, between 1900 and 1940, Americans were buying automobiles in record numbers. Cars were becoming more easily affordable, not only for high-income families but for middle-class families as well. As they bought, they redesigned. By examining the ways Americans creatively adapted their automobiles, Tinkering takes a fresh look at automotive design from the bottom up, as a process that included manufacturers, engineers,...
Author
Description
This is the saga of the American automobile industry's rise and demise, a story of hubris, denial, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit's Big Three car companies--once proud symbols of prosperity--through bankruptcy. Pulitzer winner Paul Ingrassia answers the big questions: Was Detroit's self-destruction inevitable? What were the key turning points? Why did...
10) Henry Ford
Description
Chronicles the rise of Henry Ford from machinist and engineer to powerful industrialist. Examines his development of an automobile affordable to the masses and his institution of the five-dollar-a-day wage. Explores his disapproval of organized labor and his antagonistic relationship with his son.
Author
Description
"The book covers the automobile from inception and later a plaything for the well-to-do; Henry Ford and the machine age; competition in the 1920s; road culture; religion, gender, courtship and sex; Great Depression; World War II; 1950s and youth culture, hot rod and rock and roll; societal changes in the 1960s; and changes since 1980"--Provided by publisher.
This is the story of how the automobile changed the essence of life in America. Both a general...
Author
Description
"The struggles and victories of the UAW form an important chapter in the story of American democracy. American Vanguard is the first and only history of the union available for both general and academic audiences. In this narrative, John Barnard not only records the controversial issues tackled by the UAW but also lends them immediacy through details about the workers and their environments, the leaders and the challenges they faced, and the vision...
Author
Description
"This book provides a history of American automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crisis of the 1970s and 1980s. The well illustrated text follows a thematic rather than chronological structure, tracing the development of principal elements in American automobile advertising"--Provided by publisher.
Author
Description
Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerism's corrosive impact on moral values; insisted on a...
Author
Description
"Alfred P. Sloan Jr. became the president of General Motors in 1923 and stepped down as its CEO in 1946. During this time, he led GM past the Ford Motor Company and on to international business triumph by virtue of his brilliant managerial practices and his insights into the new consumer economy he and GM helped to produce. Bill Gates has said that Sloan's 1964 management tome, My Years with General Motors, "is probably the best book to read if you...
Author
Description
"Henry and Edsel is the first biography to focus on both the legendary founder of the Ford Motor Company and the son who led the company's transformation from successful manufacturer to business empire. Author Richard Bak offers a daring new perspective on the human drama that changed the shape of Ford. He examines the ongoing friction between Henry and Edsel over adapting to a changing competitive environment and lays bare the stark contrasts between...
20) DeLorean
Author
Description
The story of John De Lorean, former executive at General Motors and founder of the now defunct Delorean Motor Company, or DMC. Also describes his arrest and subsequent trial for cocaine possession.
"Since the sixties when he was known as the brilliant but brash young executive at General Motors, John Zachary DeLorean has been one of the most controversial public figures in the United States and, of recent years, the world. His 6'4' Lincolnesque figure...
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