San Antonio College Library

"This book provides a history of American automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crisis of the 1970s and 1980s. The well illustrated text follows a thematic rather than chronological structure, tracing the development of principal elements in American automobile advertising"--Provided by publisher.

The author identifies an unprecedented opportunity for China to 'shift gears' and avoid the usual problems associated with the automobile industry - including urban air pollution caused by tailpipe emissions, greenhouse gas emissions, and high dependence on oil imports - while spurring economic development.