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What do all successful fast-food restaurants have in common? Why do men's testosterone levels rise when they drive a Ferrari or a Porsche? Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography? How does the fashion industry play on our innate need to belong? The answer to all of these questions is "the consuming instinct," the underlying evolutionary basis for most of our consumer behavior. In...
Author
Description
In this shocking, no-holds-barred expose, the author draws on more than 20 years spent in the back rooms and board rooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires, all in the service of taking our dollars. A marketing visionary, he has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry,...
Author
Description
"Wendy Woloson considers seriously the detritus of everyday consumerist Western lives--a category that comprises objects that function as art, jokes, tools, embodiments of fantasies, cultural signifiers, status symbols, and much more; a.k.a. "crap." She seeks to use these possessions to illuminate our society, culture, and economy. Why do we--as individuals and as a culture--have these things? Where do they come from, and why do we want them? In her...
Author
Description
"We have learned a staggering amount about human nature and disaster -- yet we keep having car crashes, floods, and financial crises. Partly this is because the success we have at making life safer enables us to take bigger risks. As our cities, transport systems, and financial markets become more interconnected and complex, so does the potential for catastrophe. How do we stay safe? Should we? What if our attempts are exposing us even more to the...
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