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"The book identifies the nine "Gatorade Rules," business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share." "Long before America knew what "deep-down body thirst" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company,...
Description
"The business of food and drink is for better and worse the business of our nation and our planet, and to most consumers how it works remains largely a mystery. This encyclopedia takes readers as consumers behind the scenes of the food and drink industries. The contributors come from a wide range of fields, and the scope of this encyclopedia is broad, covering from food companies and brands to the environment, health, science and technology, culture,...
3) Liquid Gold
Description
This program tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years. With unprecedented access to the world's largest food and beverage companies, including Nestle and Danone, this is the inside story of how the bottled water business has become emblematic of an age of plenty in the West. With billions at stake, the...
Description
With unprecedented access to secluded archives and hidden testing facilities, this CNBC Original documentary goes inside Coca-Cola, the world's leading beverage company and the most recognizable brand on the planet. Melissa Lee presents a story of never-before-seen labs and high-tech product trials as the camera follows Coke's urgent campaign to reinvent itself, after years of losing ground to arch-rival Pepsi in the race to develop new, blockbuster...
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"This book is an introduction to the history of alcoholic drink in England from the end of the Middle Ages to the present day. Treating the subject thematically, it covers who drank, what they drank, how much, who produced and sold drink, the places where it was enjoyed and the meanings which drinking had for people. It also looks at the varied opposition to drinking and the ways in which it has been regulated and policed. As a social and cultural...
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For more than a decade starting in 1920, millions of regular Americans ignored the law of the land. Parents became bootleggers, kids smuggled illegal alcohol, and outlaws became celebrities. It wasn't supposed to be that way, of course. When Congress passed the Eighteenth Amendment, prohibiting the sale and manufacture of alcohol in the United States, supporters believed it would create a better, stronger nation. Instead it began an era of lawlessness,...
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