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The only book on the market to bring together business and women's history, Incorporating Women: A History of Women and Business in the United States by award-winning author Angel Kwolek-Folland, is an engaging and unique survey of women in business that begins with 17th century Native American fur traders and ends with the producer of the film Top Gun. Along the way, the reader is introduced to some of the women - famous, infamous, and forgotten...
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"Hemmed in by "women's work" much less than has been thought, women in the late 1800s and early 1900s were the primary entrepreneurs in the millinery and dressmaking trades." "The Female Economy explores that lost world of women's dominance, showing how independent, often ambitious businesswomen and the sometimes imperious consumers they served gradually vanished from the scene as custom production gave way to a largely unskilled modern garment industry...
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Description
Most of the workers in advertising, the media, retail, and fashion are women. Holding key marketing and advertising positions, women shape the basic promotional appeal of almost every consumer product in America. How did the advertising business go from a handful of women in a man's world to women working in virtually every mass consumer goods industry in America in the space of the twentieth century? Ad Women tells the story of how women have risen...
Author
Description
Entries discuss the lives and careers of businesswomen and cite works for further reading. This set also includes roughly 100 interspersed entries on topics central to American businesswomen, including career planning, childcare, diversity, education, the finance industry, flexible work arrangements, golf and real estate.--from back cover.
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