San Antonio College Library

Presents specific behavioral strategies for inducing change in others, discussing how to overcome such personality obstacles as prejudice, shyness, passive aggression, and a lack of motivation.

"From the author of Start Where You Are and My Friend Fear, a heartfelt exploration of navigating change - and finding ourselves in the process"--

Discusses why it is difficult for people to make lasting changes in life, why some people are more successful at change than others, and includes true stories of transformation in people's lives.

Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds--yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard psychologist Howard Gardner, whose work...

"Arthur C. Brooks and Oprah Winfrey combine their decades of experience studying happiness from every angle to show readers how to improve their lives right now, instead of waiting for the outside world to change. They offer a research-based work plan that shows the reader how to manage their emotions so they no longer control their outlook and behavior; turn life's inevitable difficulties and challenges into opportunities for growth; strengthen their...

This book reveals how two fundamental assumptions have led marketing onto a dead-end path: that customers are aware of what they are doing, and that they know why they do what they do. Using advanced technologies, neuroscientists and cognitive psychologists have recently discovered the counterintuitive fact that the unconscious mind controls up to 95% of behavior, so it is not surprising that the marketing theory taught for the past 50 years requires...

A leading neuroplasticity researcher and the coauthor of the groundbreaking books Brain Lock and The Mind and the Brain, Jeffrey M. Schwartz has spent his career studying the structure and neuronal firing patterns of the human brain. He pioneered the first mindfulness-based treatment program for people suffering from OCD, teaching patients how to achieve long-term relief from their compulsions. For the past six years, Schwartz has worked with psychiatrist...

"In Immunity to Change, authors Robert Kegan and Lisa Lahey show how our individual beliefs - along with the collective mindsets in our organizations - combine to create a natural but powerful immunity to change. By revealing how this mechanism holds us back, Kegan and Lahey give us the keys to unlock our potential and finally move forward. And by pinpointing and uprooting our own immunities to change, we can bring our organizations forward with us."...

A spiritual meditation on the role of change in everyday life explores how personal difficulties often bring wisdom and outlines principles for navigating through major changes using such techniques as letting go and managing fear.

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest...