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"Authors Pomeranz and Topik offer unique and entertaining historical perspectives on the world economy, showing that much of twentieth-century "globalization" goes back centuries." "Easily accessible to the general reader, these articles by two well-respected historians nonetheless touch on complex historical and contemporary issues. They are grouped in thematic chapters, each with an introduction drawing out some of the deeper implications for understanding...
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"Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants--but the likelihood that we would do so depends to a significant degree on where we live. The presence...
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"Use Klout to expand influence, get more business, and DRIVE PROFITSThe leading social media influence scoring tool, Klout has scored more than 100 million people and companies. Written by two of today's top social media gurus, Klout Matters offers simple-to-use strategies you can begin using right away. It provides specific easy-to-implement strategies that are essential to remain competitive in an increasingly crowded and noisy marketplace. Gina...
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In thid book the author shows how Europeans and Americans transformed sugar from a rare foreign luxury to a commonplace necessity of modern life, and how it changed the history of capitalism and industry. He discusses the production and consumption of sugar, and reveals how closely interwoven are sugar's origins as a "slave" crop grown in Europe's tropical colonies with its use first as an extravagant luxury for the aristocracy, then as a staple of...
Description
"Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between whites, Mexicans, Asian Americans, and a wide variety of other ethnic groups, who have at times found themselves unwelcome at white-owned businesses. Race and Retail documents the extent to which retail establishments, both past and present, have often...
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"This book explores the role the Ohio River played in the lives of three generations of settlers from its headwaters at Pittsburgh, Pennsylvania, to the falls at Louisville, Kentucky. In the first part of the book, Kim M. Gruenwald examines the strategies of colonists who coveted lands 'across the mountains' as space to be conquered. In part two, she traces the emergence of a new region in a valley transformed by commerce as the Ohio River became...
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Journalist Alex Harney shows how China is able to offer such amazingly low prices to the rest of the world. What she has discovered is a brutal world in which intense pricing pressure from Western companies combines with corruption and a lack of transparency to exact an unseen toll in human misery and environmental damage. Despite a decade of monitoring, foreign businessmen all too often have no idea of the conditions under which goods they buy are...
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