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Author
Description
A look at advertising techniques and strategies includes explanations by artists and graphic designers about how they create their works.
"This book illuminates the path by which original graphic ideas come into being. It begins with a concise review of what is generally known about the creative process and innovative thought and continues with a study of the procedures more directly related to graphic design and the search for creative graphic solutions....
Author
Description
What is it about modern life that makes us see enigmas and puzzles in images? Has our world become more complex or are we struggling to make meaning where there is none?
With bracing clarity, James Elkins explores why images are taken to be more intricate and hard to describe in the twentieth century than they had been in any previous century. Why Are Our Pictures Puzzles? uses three models to understand the kinds of complex meaning that pictures...
Description
This program tracks the progress being made on the Worldwide Plaza, as metalworkers, stone masons, and other specialists exercise their skills. In addition, a subcontractor who has fallen significantly behind schedule, the burden of late fees if tenant Ogilvy & Mather Worldwide cannot move in on time, and public relations problems jeopardize the success of the project. A tour of a quarry in Venice, where the skyscraper's stonework is cut and polished,...
Author
Description
Examines the delights of paintings and sculptures through a gallery of twentythree illustrated essays.
The wit and sharp observation one expects from novelist/short story writer/poet/essayist Updike are found in these 23 pieces on art, supplemented by 193 plates. He offers trenchant views on Monet ("painting Nature in her nudity"); John Singer Sargent ("too facile"); Andrew Wyeth's "heavily hyped" series of Helga nudes; Degas's "patient invention...
Description
This program traces the evolution of the American skyscraper over the 20th century and speculates on the skyscraper of the future. A study of landmark structures ranging from the Home Insurance Building and the Singer Building, to the Chrysler Building and the Empire State Building, to the World Trade Center and the Sears Tower serves as a timeline of U.S. skyscraper history. In addition, some of America's best-known architects and engineers explain...
Description
Though architecture is surely an art, it is also a science and this program focuses on the scientific component. Skyscrapers have to stand up, not only to gravity but also to wind, precipitation, and sometimes earthquakes. The program also looks at another fascinating achievement of modern architectural science, the "intelligent home," many of whose features, including lighting or heating the house and even preparing morning coffee, can be fully programmed...
Description
In this program, Dominic Fonti observes the effects of stress tests on a mock-up of the Worldwide Plaza exterior wall; laborers begin building the skyscraper's frame and pouring its floors; William Zeckendorf's staff deals with design changes demanded by future tenant Ogilvy & Mather Worldwide, which alters the schedule and budget of the entire project; and the architects and developers go head to head over the color of the structure's exterior bricks....
Description
The symphony of construction at Disney Hall is finally completed. The Los Angeles Philharmonic Orchestra's long-awaited new home-a sculptural arrangement of billowing stainless steel-clad shapes-is the topic of this NewsHour program. Frank Gehry comments on how he designed the concert hall using 3-D computer modeling, while the Philharmonic's executive director and two musicians extol the virtues of master acoustician Yasuhisa Toyota's efforts. Sounding...
Description
Like other technologies, architecture has changed across the centuries. The discovery of new materials, the understanding of physical principles, and the development of new construction techniques have permitted architects to extend the boundaries of the possible. This program demonstrates some of the basic architectural techniques, such as the arch and the use of beams; shows how lasers and photography are used in conjunction with traditional techniques...
Description
From conceptual sketches to detailed blueprints, drawings serve as the vehicle for translating architectural visions into masterpieces of design and construction. This outstanding program provides a concise demonstration of axonometric, isometric, and one-point and two-point perspective drawing. Computer graphics are employed to help explain the underlying principles of architectural drawing, while student projects serve as examples of well-executed...
Description
The sound system that goes into a hand-assembled Aston-Martin sports car must be special indeed. In this program, designers at Linn, a precision-engineering company specializing in state-of-the-art sound reproduction, draft and build a compact stereo for this elite automobile. Project leaders demonstrate the use of 3-D CAD in the drafting process. The outsourcing of a component provides a good example of how to work with subcontractors.
Description
The principles of design are visible almost anywhere, but too often they are explained in an abstract, intellectualized way. This hands-on video presents the basic elements of design and their importance in a wide variety of fields and professions-architecture, landscaping, fashion, furniture design, the culinary arts, information technology, and other disciplines. Studying balance, contrast, cropping, hierarchy, scale, proportion, pattern, and figure-ground...
Description
The development team has realized that the Web site scheduled to go live tomorrow still has a number of bugs to be worked out. Their supervisor believes that 'What the client doesn't know won't hurt him. How should the team proceed? This program outlines a specific methodology for solving Information and Communication Technology problems, with an emphasis on the value of good communication between tech staff and their customers. Using a real-life...
16) Antoni Gaudi
Description
Over the course of his career, Antoni Gaudi translated the gothic revival style into a sensuous, surreal, and highly idiosyncratic design language that established him as the leader within the Spanish art nouveau movement. Using location footage, drawings, and archival photos and film, this program places Gaudi within the context of his profession and his times. His Colonia Guell, Parq Guell, Casa Batllo, Casa Mila, and Sagrada Familia are featured....
Description
Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic designers direct attention within...
Description
What makes a good design? What must a designer do to develop a fresh, original approach to a product? This program explores those questions as it investigates one of the main factors that influence design: innovation. Identifying the basic concepts of innovation with help from an engaging host, the video visits design studios and workshops to see innovative practices at work. Viewers meet the team behind the EnterMo BlackBerry case as they create...
19) Design Solutions
Description
This program helps students understand the proper space allocation for the main elements of a two-dimensional advertisement, including the illustration, headline, copy, and logo. The discussion covers the question of whether to use a photograph or original art for the illustration, as well as text issues such as overprinting, reverse type, and typefaces. It also provides examples of symmetrical and asymmetrical balance as well as the Kodak rule of...
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