San Antonio College Library

When it comes to communicating with their target audience, businesses have more than enough tools to get the job done-blogs, podcasts, social networks, search advertising, and much more. Yet the rapid rate of innovation is increasing the fragmentation of audiences, leaving fewer opportunities to reach them, and requiring more careful planning. Media Rules! will help business leaders and entrepreneurs obtain the core skills needed to better understand...

Though we may think that technology has overtaken human behavior, Miss Manners is here to rescue us from the tyranny of telephones, faxes and E-mail. In her famously arch and witty style, Miss Manners tells us everything we need to know about communicating with others in the technological age, from phone tag to flaming.

Four billion people use email on this planet, and collectively around 300 billion emails are sent each day. But with the advancement of technology, why are we still using something that predates the Internet itself?

For millenia, humans have felt the need to understand the world in which we live. Everything we have discovered has been translated into maps, which have become increasingly precise over the centuries. In this program, learn about cartography: the science of map-making. How do we represent the spherical surface of the Earth on a map?

Photography was invented more than 150 years ago and allows us to freeze a moment in time. This program briefly covers the important figures of photography, including Niepce, Daguerre, Talbot, Eastman, Kodak, Mannes, and Godowski. It will also cover the components of a camera, the composition of film, and the color spectrum. Lastly, it will explore the major fields in which photography is used: reporting, fashion, biology, art, artificial satellites,...

From filing taxes to accessing medical records to voting, 99 percent of all government services in Estonia are available online. Accessed at the state portal using an ID card and a pin code, the former Soviet nation is the first in the world to declare the internet a social right. NewsHour Weekend Special Correspondent Christopher Livesay reports on how Estonia protects itself from cyberattacks.

Movies are created by a rapid series of photographs called frames. An optical defect in our eyes called retinal persistence creates the impression that we are watching continuous movement. This program gives a brief history of cinema, including Edison and the beginnings of the movie industry and the Kinescope. We'll also cover important figures from the beginning of movie-making, including the Lumiere brothers, George Melies, Charlie Chaplin, and...

The question of our time: can we reclaim our lives in an age that feels busier and more distracting by the day? We have all found ourselves checking email at the dinner table, holding our breath while waiting for Outlook to load, or sitting hunched in front of a screen for an hour longer than we intended. Mobile devices and the web have invaded our lives, and this is a big idea book that addresses one of the biggest questions of our age: can we stay...

"This is a richly imaginative study of machines for writing and reading at the end of the nineteenth century in America. Its aim is to explore writing and reading as culturally contingent experiences, and at the same time to broaden our view of the relationship between technology and textuality. At the book's heart is the proposition that technologies of inscription are materialized theories of language. Whether they failed (like Thomas Edison's "electric...

Make, Create, Innovate explores how technology is changing one of our older disciplines--archaeology. We meet engineers developing new sonar-based robots to help with underwater exploration, and we meet German archaeologists, Benjamin Ducke and Marco Block-Berlitz, who are pioneering the use of their 'archaeocopter' to scan and model archaeological sites and recreate them in 3D.