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1) Remaking the American patient: how Madison Avenue and modern medicine turned patients into consumers
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Description
"In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. This book explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of...
Author
Description
"A history of AIDS activism in New York in the early years of the plague"--
"From the creator of and inspired by the seminal documentary of the same name--an Oscar nominee--the definitive history of the successful battle to halt the AIDS epidemic, and the powerful, heroic stories of the gay activists who refused to die without a fight. Intimately reported, this is the story of the men and women who, watching their friends and lovers fall, ignored...
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