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Description
This program profiles fair trade chocolate supplier Divine Chocolate, which was established by a co-op of cocoa farmers in Ghana to give them a share in the profits from their crops. The video describes the company's niche in the confectionery market, discusses Divine Chocolate's marketing efforts, and assesses the company's success in changing acceptable business standards.
Description
"Government-owned and government-subsidized firms compete with private firms in a variety of activities but are often endowed with privileges and immunities not enjoyed by their private rivals. Competing with the Government reveals how these privileges give government firms an artificial competitive advantage that fosters a wide range of potentially harmful effects."
"Examining a variety of instances in which government and private firms compete...
Description
Every year, more people learn about the Fairtrade organization and buy Fairtrade-approved products. What are the benefits of Fairtrade certification and how does the system work? This program explains, using case studies of Fairtrade's activities and interviews with individuals involved in the organization. Viewers learn about the meanings behind the Fairtrade label, how the Fairtrade premium is determined and applied to pricing, and how the group...
Description
Archaic models of global commerce assume that all parties will benefit equally from free trade. But well-documented exploitation of workers in the developing world has convinced many experts of the need for stronger fair trade practices. This program reports on the efforts of socially concerned entrepreneurs and leaders to safeguard the interests of foreign farmers, producers, and laborers. Bob Stiller, president and founder of Green Mountain Coffee...
Author
Description
"What has happened to the German economic miracle? Rebuilding from the rubble and ruin of two world wars, Germany in the second half of the twentieth century recaptured its economic strength. High-quality German-made products ranging from precision tools to automobiles again conquered world markets, and the country experienced stratospheric growth and virtually full employment. Germany (or West Germany, until 1989) returned to its position as the...
Author
Description
"Fair trade is a fast-growing alternative market intended to bring better prices and greater social justice to small farmers around the world. But is it working? This vivid study of coffee farmers in Mexico offers the first thorough investigation of the social, economic, and environmental benefits of fair trade. Based on extensive research in Zapotec indigenous communities in the state of Oaxaca, Brewing Justice follows the members of the cooperative...
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