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Description
Analyzes household spending in the United States on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
Description
Tells the story of the small but vital generation spanning the ages of 36 to 47 in 2012. Although their numbers are small, lifestage dictates that Generation X is a vital part of the nations commerce and culture. People in their thirties and forties are in the crowded-nest years. They are supposed to be advancing in their careers, their incomes should be growing, and their spending should climb because of the expenses of children and teens. Generation...
Author
Description
The enormous size of the Baby-Boom generation ensures that when it sneezes the nation catches a cold. Today, the United States has pneumonia, struggling to recover from the worst economic downturn since the Great Depression. The collapse and subsequent paralysis of the housing market has decimated the net worth of Boomers, millions of them on the brink of retirement. The Baby Boom: Americans Born 1946 to 1964 is a guide to the changing socioeconomic...
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