San Antonio College Library

In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process...

"The Toolbox for the Mind takes an interdisciplinary approach to creativity by drawing on disciplines such as physics, history, biology, and chaos theory. The author believes that by always using the same knowledge one will continue to arrive at the same solution, but using different knowledges can lead to fresh insights and ultimately different solutions. By emphasizing this philosophy, Denton shows how to increase creativity and turn out more innovative...

"With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning...

Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.

Here is a rare glimpse into the lives of some of the greatest scientists of all time--fascinating portraits of ten pioneers who helped to make medicine, physics, geology, biology, and chemistry what they are today.

"This book provides an overview of the approaches of leading scholars to understanding the nature of creativity, its measurement, its investigation, its development, and its importance to society. The authors are the 24 psychological scientists who are most frequently cited in the four major textbooks on creativity, and they can thus be considered among the most eminent living scholars in the field. Each author discusses how they define creativity,...

"The emphasis of this volume is on the theoretical issue of whether the attributes that lead to creativity in one domain are the same as those that lead to creativity in another domain. The study of creativity is burgeoning and multidisciplinary in that it involves approaches of social, personality, cognitive, clinical, biological, differential, developmental, and educational psychology. This book will be of interest to a wide range of psychologists,...

"The UnStoppables is based on foreword author Graham Weston's experience growing Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces. In 'The UnStoppables' Bill Schley, co-founder of the branding firm Brand Team Six shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture -- essence and essentials. The essentials are the business and...

This book is about what makes life worth living. The creative excitement of the artist at her easel or the scientist in the lab comes as close to the ideal fulfillment as we all hope to, and so rarely do. Professor Mihaly Csikszentmihalyi interviewed more than ninety of possibly the most interesting people in the world - people like actor Ed Asner, authors Robertson Davies and Nadine Gordimer, scientists Jonas Salk and Linus Pauling, and Senator Eugene...