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How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don't have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate,...
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Popular with readers for giving those who want to collect, analyze, or read about survey data a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new edition presents the latest methodological knowledge on survey research. New to this edition is coverage of: Improved techniques for evaluating survey questions The latest options available to researchers in using the computer and the internet...
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How to Conduct Surveys guides readers through the process of developing their own surveys and evaluating the credibility and transparency of surveys created by others. Offering step-by-step advice, the book focuses on choosing the appropriate type of survey, writing survey questions and responses, formatting the survey, deciding on the characteristics and numbers of respondents to include, choosing how often to survey respondents, and analyzing and...
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"Assembles a team of leading researchers to provide unparalleled insight into how American social attitudes and behaviors have changed since the 1970s. Drawing on the General Social Survey--a social science project that has tracked demographic and attitudinal trends in the United States since 1972--it offers a window into diverse facets of American life, from intergroup relations to political views and orientations, social affiliations, and perceived...
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Looks at the history of Hull House, opened by Jane Addams in 1889 as a place where she, Julia Lathrop, and other activists could provide outreach services to the poor and uneducated people of the surrounding Chicago neighborhood. Examines how the reformers applied statistical analysis to real-world problems, particularly infant and maternal mortality, thereby paving the way for far-reaching social reform. Looks at the relationship between social statistics...
13) American elites
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"This detailed and fascinating portrait of America's elite leaders is based on interviews with more than 1800 members of ten strategic leadership groups - including federal judges, business executives, religious leaders, high-level bureaucrats, military leaders, labor union chiefs, lawyers, leading journalists, and motion picture and television magnates. The results of the survey - the most comprehensive ever conducted on America's elite groups -...
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"When boxes of original files from a 1965 survey of Mexican Americans were discovered in a dusty basement at UCLA, sociologists Edward Telles and Vilma Ortiz recognized a unique opportunity to examine how the Mexican American experience has evolved over the past four decades. Telles and Ortiz located and re-interviewed most of the original respondents and many of their children. Then, they combined the findings of both studies to construct a thirty-five...
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Research report comprising experimental investigations as regards research method in attitude surveys in the USA - contains questions asked in surveys of public opinion, beliefs, value systems, preferences, etc.; discusses the importance of questionnaire form as against content, advantages of open questions, assessment of no opinion, etc.; includes a literature survey and guideline on interviewing and sampleing technique. Diagram, graphs and references....
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