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"If you are about to begin the logo redesign process, here is information that will make the job much more productive. In this book, you will see 200 recent examples of logo redesigns. Best of all, each example has a brief commentary on the project, most of which were written by the designers themselves."--Jacket.
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"In Revival of the Fittest, Donald N. Sull takes a provocative look at corporate failure and proposes a practical new model for effecting change that can vastly increase your organizational lifespan. Ironically, argues Sull, leaders sow the seads of failure during a company's most successful times, when they make a set of commitments - whether to a core strategy, a key customer, or an innovative manufacturing method - that constitute the company's...
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Taking Brand Initiative offers an approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this book, Mary Jo Hatch and Majken Schultz explain how a company's brand is just as important to "outsiders"--Politicians, suppliers, and analysts--as...
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Examines the role of apology in response to public attack. It considers topics, from public figures and individuals to corporations and government. This book explores the ethics and the legal liabilities of apologies. Case studies are featured, includingan international example for apology making from Japan.
Author
Description
"Veteran journalist Ron Alsop recounts numerous tales from household names such as Starbucks, McDonald's, Coca-Cola and Microsoft in this study of that vital element of doing business - corporate reputation. With 85 per cent of companies interviewed believing that reputation can have a major impact on business performance, this book shows you the benefits of a good reputation and the consequences of a bad one as well as how to measure reputation and...
Author
Description
Communicating When Your Company Is Under Siege tells executives what they need to know and do to survive public crisis. It looks at specific cases where senior managers blundered in dealing with the public - and where a distinguished few succeeded - to provide clear-cut, crisis-tested ways to present yourself and your company to the press, stockholders, and employees, and how to integrate communications into corporate strategy. Most importantly, it...
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Description
The First Amendment of the U.S. Constitution is a landmark in the defense of free speech against government interference and suppression. In this book we come to see how it also acts as a smokescreen behind which a more dangerous and insidious threat to free speech can operate. Soley shows how as corporate power has grown and come to influence the issues on which ordinary Americans should be able to speak out, so new strategies have developed to restrict...
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Description
"Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's book tells how large companies such as AT & T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that their size and influence...
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