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Description
In this film, entrepreneur Pete Williams provides insights on turning ideas into business reality. He describes how to use the internet to test the market for an idea and prove market viability before committing major resources. He explains the need to construct focus groups carefully to avoid being misled. He discusses the elevator pitch for a product, and the need for a marketing strategy. He talks about the need to execute an idea, even at the...
Description
For many people, the hardest and most overwhelming part of preparing a grant request or crowdfunding campaign is the budget. This program breaks down the basics of what a budget should include, as well as how to create budgets that are clear and realistic. Areas discussed include the budget narrative, direct costs, shared costs or in-kind contributions, and matching grants. This program also explores what makes a successful crowdfunding campaign,...
Description
Does your garage band want to record a studio album? Are you trying to raise money for a worthy community cause? Finding money for your cause or program can be difficult if you don't know where to begin. This program explores two popular fundraising methods-grant writing and crowdfunding-to help you identify likely funders and develop a winning proposal or crowdfunding campaign. How do you find the right foundation to match your vision? What are the...
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