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3) Fordlandia
Author
Description
While Henry Ford, safe in Detroit, schemes to produce his own rubber for the Ford Motor Company, Horacio is the man who struggles to run Fordlandia, the rubber plantation in the jungles of the Amazon.
Description
This CNBC Original documentary goes behind the scenes at the Ford Motor Company to illustrate its astonishing comeback just a few short years after a near collapse. Viewers meet Ford's CEO, Alan Mulally, who in 2006 mortgaged all of the company's assets in his quest to steer it back from the brink - a controversial maneuver at the time, but one that proved sensible when Ford rescued itself without a government bailout (unlike rivals General Motors...
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Description
"Henry and Edsel is the first biography to focus on both the legendary founder of the Ford Motor Company and the son who led the company's transformation from successful manufacturer to business empire. Author Richard Bak offers a daring new perspective on the human drama that changed the shape of Ford. He examines the ongoing friction between Henry and Edsel over adapting to a changing competitive environment and lays bare the stark contrasts between...
Author
Description
In Wheels for the world, Douglas Brinkley reveals the riveting details of Ford Motor Company's epic achievements, chronicling the success of the Tin Lizzie to the beloved Model A through the glory days of the Thunderbird, Mustang, and Taurus, as well as the revolutionary plants where they were built-Highland Park and River Rouge. Brinkley tells of the amazing acquisitions of Volvo, Land Rover, Jaguar, and Mazda in the 1990s. His narrative also explores...
Author
Description
Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerism's corrosive impact on moral values; insisted on a...
16) Working for the enemy: Ford, General Motors, and forced labor in Germany during the Second World War
Description
About eight million people were forced to work for the "Reich war economy" during the Second World War. Their stories were rediscovered in recent years by a new, detail- and person-oriented approach to contemporary history. Fifty-four years after the end of the war, the lack of restitution for their labor and their suffering has turned into an international legal dispute. This collection presents new studies by leading German historians that reveal...
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