San Antonio College Library

Presents strategies for writing a successful Internet advertising campaign using Google AdWords.

Joe talks about GSuite for Education and how it's a great tool to bring into your classroom for collaboration.

"It's 1998 and the digital world takes shape. Into this maelstrom of change came three companies: Apple, Microsoft and Google. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape: search technology, mobile music, smartphones and the tablet market. Their weapons would be hardware, and software, and advertising. At stake were their reputations -...

Written with full cooperation from top management at Google, this is the story behind the most successful and admired technology company of our time. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? The author, a technology reporter was granted access to the company, and in this book he takes readers inside...

""We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of WORK RULES!, a compelling and surprisingly playful manifesto with the potential to change how we work and live. Drawing on the latest research in behavioral...

"Jack Welch's Straight from the Gut was once the essential primer for managers, but today's leaders need a new playbook. In HOW GOOGLE WORKS, Eric Schmidt and Jonathan Rosenberg distill their decades of working in the high-tech industry into a practical and fun-to-read guide for those who want to succeed in an ever-changing business landscape. The book offers how-to advice on strategy, corporate culture, talent, decision-making, innovation, communication...

[In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight...

"Ideal for professors who want to integrate Google Earth!" in their classrooms, Pearson's new 'Encounter Earth' supplement gives students a new, well-organized way to visualize key topics in their introductory geoscience courses. This guide saves instructors assignment preparation time, and helps students find Google Earth!" locations for assignments created."--Publisher's website.

"The recent announcement that Google will digitize the holdings of several major libraries sent shock waves through the book industry and academe. Google presented this digital repository as a first step toward a long-dreamed-of universal library, but skeptics were quick to raise a number of concerns about the potential for copyright infringement and unanticipated effects on the business of research and publishing." "Jean-Noel Jeanneney, president...

Every hour of every day, our digital interactions are being recorded and logged. We live in the age of big data, where the seemingly mundane information of our everyday existence has enormous value. With the help of expert data trackers, this revealing doc offers a comprehensive look at how governments and large companies keep tabs on us. It follows the information trail of an ordinary Australian family on a typical day.