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Author
Description
This book details the impact that the mass media has upon men's sense of identity, style, and deportment. From advertising to television shows, mass consumer culture defines and identifies how men select and sort what is fashionable and acceptable. Utilizing a large mine of mediated imagery, men and boys construct and define how to dress, act, and comport themselves.
Description
"Material Man shows us masculinity as it is viewed by and shaped by fashion, design, and the media. It presents images of a vast range of models - fashion photographs and advertisements, iconic figures from the movies and sports, archetypes from traditional cultures, cultural renegades and outsiders - that men turn to for inspiration. These images define an ever-changing frontier where the rules are in flux. An array of essays by scholars and experts...
Author
Description
"In Creating the Modern Man, Tom Pendergast studies the multifaceted ways that masculinity is represented in magazines published during this transitional period." "Pendergast focuses on the rise of mass consumer culture, demonstrating that consumerism was a key factor in reshaping American notions of masculinity as presented in popular magazines. Whereas much scholarship has decried the effects of consumerism, Pendergast treats consumer culture as...
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