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"Mr. Thurber's animal kingdom and its possible worlds point up his hand-made morals in ever-loving happy talk for his devoted followers. Over forty fables to rouse the risibilities wander from the prehistoric to men, women and children, with all walking, crawling and flying things in between, and they encounter and discount the experiences that are the basis of the morals. It's hard to choose between the fauna, and many a maxim will have a defend-to-the-death...
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"Fred Beard's Humor in the Advertising Business offers any reader who studies, teaches, creates, approves, or simply enjoys funny advertising a concise yet thorough exploration of how advertising humor works and what advertisers hope to accomplish with it. Featuring dozens of the world's funniest ads, insights from advertising's most successful creative strategists and artists, and decades of academic research, Humor in the Advertising Business presents...
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A hilarious guide to avoiding cultural faux pas & using humor overseas. Annotation. The Do's and Taboos series: over 600,000 satisfied readers-and counting! "Roger Axtell is an international Emily Post."--The New Yorker Roger Axtell's latest eye-opening guide to the pitfalls awaiting the business and leisure traveler is his funniest and most useful yet. Building on two invaluable ideas-"laughter has no accent" and "no matter where you travel in our...
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Covering the entire body of Mark Twain's fiction, Clark Griffith in Achilles and the Tortoise answers two questions: How did Mark Twain write? and Why is he funny? Griffith defines and demonstrates Mark Twain's poetics and, in doing so, reveals Twain's ability to create and sustain human laughter. More thoroughly and authoritatively than any other critic, Griffith shows that the underlying effect of Twain's humor is negativistic, pessimistic, and...
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Not a mere anthology, this work is a careful study of how American humor has developed over the centuries, examining its leading practitioners and putting them in their proper context. Well-known names appear--Ben Franklin, Washington Irving, Mark Twain, James Thurber, Robert Benchley--and a host oflesser ones. Emphasis is on the written word, but later developments in the movies, radio and television are also described.
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