San Antonio College Library

This program looks at the steps being employed by companies that manufacture vehicle components in their effort to survive the unprecedented global competition facing the automotive industry.

"From its first glimmerings in the 1950s, the software industry has evolved to become the fourth largest industrial sector of the U.S. economy. Starting with a handful of software contractors who produced specialized programs for the few existing machines, the industry grew to include producers of corporate software packages and then makers of mass-market products and recreational software. This book tells the story of each of these types of firm,...

Almost 90 per cent of new drugs are unavailable in Japan. This book presents an analysis of the nature, causes and consequences of this problem, contrasting the Japanese situation with the drug lag experienced in the US. The last chapters look at the various remedies available.

Discusses entrepreneur's in American business.

Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Jacket.

"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement...

Annotation

This highly topical book brings together some of the world's leading specialists on the global car industry, who discuss the ins and outs of the faster lane of regionalism at a time when the world is reassessing the ins and outs of globalization. It provides a thorough and up-to-date mapping of the worldwide geography of the car industry, in the triad regions (Europe, North America and Japan), and in emerging countries and regions. -- Publisher's...