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"Wedding as Text: Communicating Cultural Identities Through Ritual is a distinctive study of those who have accepted cultural difference into their daily lives and how they have managed to do so successfully. As such, it is suitable for students and scholars in semiotics, intercultural communication, ritual, material culture, family communication/family studies, and will be valuable reading for anyone facing the issue of cultural difference."--Jacket....
Description
"Soft power" describes a country's ability to get what it wants by attracting rather than coercing others, by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests. The idea was introduced by Joseph Nye, former Assistant Secretary of Defense for International Security Affairs. The book analyzes soft power assets of United States and Japan, and...
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