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Offers a comprehensive history of the Internet and efforts to regulate its use. Yoo contends that rather than engaging in prescriptive regulatory oversight, the government should promote competition in other ways, such as reducing costs for consumers, lowering entry barriers for new producers, and increasing transparency.
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"Facebook's founding is legend. In a Harvard dorm, Mark Zuckerberg invented a new way to connect with friends and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger...
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A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. Also discusses Google's innovative web influence: Gmail, Google Maps, Google Earth, YouTube.
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"It's 1998 and the digital world takes shape. Into this maelstrom of change came three companies: Apple, Microsoft and Google. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape: search technology, mobile music, smartphones and the tablet market. Their weapons would be hardware, and software, and advertising. At stake were their reputations -...
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If you think computer security has improved in recent years, Myths of Security will shake you out of your complacency. Longtime security professional John Viega reports on the sorry state of security, with concrete suggestions for professionals and individuals confronting the issue. Provocative, insightful, and often controversial, The Myths of Security addresses IT professionals who deal with security issues, and speaks to Mac and PC users who spend...
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Written with full cooperation from top management at Google, this is the story behind the most successful and admired technology company of our time. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? The author, a technology reporter was granted access to the company, and in this book he takes readers inside...
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The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In the tradition of great business narratives, this book offers the definitive account of a company whose goal is no less than to remake the future of entertainment.
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"The economic rules really have changed, Michael J. Mandel argues - there really is a New Economy. And it's precisely because the rules have changed that the next downturn will be so much worse than expected. The very strengths that drive the New Economy - from the dominance of venture capital to the rapid pace of innovation to the flexibility of the work force - will come back to haunt us." "Mandel begins The Coming Internet Depression by showing...
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"In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream--and how the commercialization of the Internet was by no means a foregone conclusion at its outset. Shane Greenstein traces the...
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"Jack Welch's Straight from the Gut was once the essential primer for managers, but today's leaders need a new playbook. In HOW GOOGLE WORKS, Eric Schmidt and Jonathan Rosenberg distill their decades of working in the high-tech industry into a practical and fun-to-read guide for those who want to succeed in an ever-changing business landscape. The book offers how-to advice on strategy, corporate culture, talent, decision-making, innovation, communication...
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The 1990s dawned with a belief that the digital revolution would radically transform our traditional notion of cities as places of commerce and industry. Many predicted that digital technology would render cities--or at least their economies--obsolete. Instead, precisely the opposite happened. The IT-intensive firms of the "new economy" needed to be plugged into a sizeable network of talent, something that established cities like New York and San...
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"A comprehensive, in-depth guide to coducting business in this new marketplace, 'The Unofficial Guide to Building Your Business in the Second Life Virtual World' will ensure you make best use of the site. With relevant examples--from IBM creating a collaborative virtual workspace, to start-up companies selling virtual goods, to Princeton University offering Second Life classrooms--you'll learn how to use Second Life to: formulate a successful business...
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Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the...
18) Studio 1.0
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"This is a call to arms about how to bring the big online platforms to their knees. It concerns the question of interoperability: the way that Facebook, Twitter etc make it very difficult for you to move and own your data. Doctorow shows that this is not a problem of technology but of law, business and apathy in face of growing monopolies. He covers ground such as anti-trust, and how the platforms deal with take down orders. Through this he shows...
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