San Antonio College Library

"Facebook's founding is legend. In a Harvard dorm, Mark Zuckerberg invented a new way to connect with friends and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger...

How Google began and grew.

An account of the story of internet genius Danny Lewin presents coverage of his love for Israel, the mathematic algorithm that rendered him an instant billionaire, his contributions as an anti-terrorism soldier and his tragic death during the September 11 attacks.

For readers seeking deeper insights, 'The Google Way' investigates the history and unconventional strategies that make Google a very different (and very inspiring) company.

The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In the tradition of great business narratives, this book offers the definitive account of a company whose goal is no less than to remake the future of entertainment.

"The economic rules really have changed, Michael J. Mandel argues - there really is a New Economy. And it's precisely because the rules have changed that the next downturn will be so much worse than expected. The very strengths that drive the New Economy - from the dominance of venture capital to the rapid pace of innovation to the flexibility of the work force - will come back to haunt us." "Mandel begins The Coming Internet Depression by showing...

"The origin story of the Age of Disinformation: the candid inside tale of two online media rivals, Jonah Peretti of HuffPost and Buzzfeed and Nick Denton of Gawker Media, whose delirious pursuit of attention at scale in the first two decades of the 21st century helped release the dark forces that would overtake the internet and American society. If attention is the new oil, Ben Smith's Traffic is the story of the time between the first gusher and...

When we think of the Internet, we generally think of Amazon, Google, Hotmail, Napster, MySpace, and other sites for buying products, searching for information, downloading entertainment, chatting with friends, or posting photographs. In the academic literature about the Internet, however, these uses are rarely covered. The Internet and American Businessfills this gap, picking up where most scholarly histories of the Internet leave off--with the commercialization...