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Author
Description
"Use Klout to expand influence, get more business, and DRIVE PROFITSThe leading social media influence scoring tool, Klout has scored more than 100 million people and companies. Written by two of today's top social media gurus, Klout Matters offers simple-to-use strategies you can begin using right away. It provides specific easy-to-implement strategies that are essential to remain competitive in an increasingly crowded and noisy marketplace. Gina...
Author
Description
Not long ago we were spectators, passive consumers of mass media. Today, we are media. Abandoning our role as couch potatoes, we approach television shows, movies, even advertising as invitations to join in, as experiences to immerse ourselves at will. The author, a contributing editor at Wired magazine introduces readers to the people who are reshaping media for a two-way world, people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof...
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