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Description
In this film, entrepreneur Pete Williams shares strategies for building your website traffic, specifically by people who have a likelihood of purchasing. He discusses how do your customers find businesses online. He discusses the different uses of Google Adwords and search engine optimization. He considers demographic search strategies, and ways to increasing opt-ins & conversions by your traffic. A business must think carefully about the target landing...
Description
Amazon Kendra is a natural language search service that uses machine learning for improved accuracy in search results and the ability to search unstructured data. In this course, you will learn about the benefits, features, typical use cases, technical concepts, and costs of Amazon Kendra. Duration: 1.5 hours.--Publisher.
Author
Description
"Despite its hapahazard growth, the Web hides powerful underlying regularities - from the organization of its links to the patterns found in its use by millions of users. Many of these regularities have been predicted on the basis of theroretical models based on a field of physics- - statistical mechanics - that few would have thought applicable to the World Wide Web. In this book the author explains in accessible language the laws of the web, that...
Description
Every hour of every day, our digital interactions are being recorded and logged. We live in the age of big data, where the seemingly mundane information of our everyday existence has enormous value. With the help of expert data trackers, this revealing doc offers a comprehensive look at how governments and large companies keep tabs on us. It follows the information trail of an ordinary Australian family on a typical day.
Description
"This volume is a collection designed by instruction librarians to promote critical thinking and engaged learning. It provides teaching librarians detailed, ready-to-use, and easily adaptable lesson ideas to help students understand and be transformed by information literacy threshold concepts. The lessons in this book, created by teaching librarians across the country, are categorized according to the six information literacy frames identified in...
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"The study looks closely at how much time, funding and effort academic libraries are spending developing information literacy tutorials. It also looks at the use of tutorials provided by vendors and by other libraries. This highly detailed, 300+ page study gives data and commentary on the types of programs and applications used to create tutorials, how tutorial developers are trained, how much time it takes to develop a tutorial, which subjects are...
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Description
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. Also discusses Google's innovative web influence: Gmail, Google Maps, Google Earth, YouTube.
Description
Developing an information literacy program in the 21st century requires more than simple planning - it requires a thoroughly designed strategy based on proven success.
In this book, twenty information literacy experts, including Michael Eisenberg, Virginia Walter, and Lesley Farmer, explore various techniques and contribute perspectives on information literacy programs in educational environments from kindergarten through higher education, including...
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Description
The Invisible Web, also known as the Deep Web, is a huge repository of underutilized resources that can be richly rewarding to searchers who make the effort to find them. Since Jane Devine and Francine Egger-Sider explored the educational potentials of this realm in Going Beyond Google: The Invisible Web in Learning and Teaching, the information world has grown even more complex, with more participants, more content, more formats, and more means of...
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Description
In this book the author, a master researcher explains how to find what you are looking for quickly, efficiently, and accurately, and how to avoid the most common mistakes of the Google Age. Not your average research book, it shows how to unveil nearly anything about anyone. From top CEOs' salaries to police records, you will learn little known tricks for discovering the exact information you are looking for. You will learn: How to really tap into...
Description
Skilled researchers, journalists, and subject experts have come together in this follow-up to Web of Deception to reveal important lessons for staying safe and retaining privacy online. In the wake of the social media popularity boom-epitomized by MySpace, eBay, and Craigslist and accelerating with Facebook and Twitter-the success of internet con artists and thieves has been quick to follow. Manipulators have been provided with the tools and targets...
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Description
"A great challenge most new and experienced instructors face is to create and deliver diverse, dynamic instruction that provides students with the tools and knowledge they need to conduct research for their courses and carry those skills to the workplace. Teaching Information Literacy: A Conceptual Approach meets that challenge by providing teaching librarians and others who deliver instruction in information literacy fresh approaches to teaching...
15) Spidering hacks
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This book "takes you to the next level in Internet data retrieval by showing you how to create and deploy spiders and scrapers to retrieve and work with information from you favorite sites and data sources"--Back cover.
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Description
This fully revised handbook details what users must know to take full advantage of internet search tools and resources. From the latest online tools to the new and enhanced services offered by standbys Google and Yahoo!, this revamped edition also features chapters on popular social networking sites such as Twitter, YouTube, Facebook, and LinkedIn as well as a collection of up-to-date screenshots for visual reference.
Author
Description
"Google and the Culture of Search examines the role of search technologies in shaping the contemporary digital and informational landscape. Ken Hillis and Michael Petit shed light on a culture of search in which our increasing reliance on search engines like Google, Yahoo! and Bing influences the way we navigate Web content--and how we think about ourselves and the world around us, online and off. Even as it becomes the number one internet activity,...
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Description
In December 2009, Google began customizing its search results for all users, and we entered a new era of personalization. With little notice or fanfare, our online experience is changing as the web sites we visit are increasingly tailoring themselves to us. In this engaging and visionary book, MoveOn.org board president Eli Pariser lays bare the personalization that is already taking place on every major web site, from Facebook to AOL to ABC News....
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Description
"In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem. Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege...
Author
Description
"Seeking Meaning was first published in 1993. It has since become a widely used professional resource and required reading in library and information science schools in the United States and abroad. This book offers essential knowledge for anyone providing library and information services. Library and information services for intellectual access - the interpretation of information and ideas within sources - and the process of seeking meaning are detailed....
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