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Description
"The business of food and drink is for better and worse the business of our nation and our planet, and to most consumers how it works remains largely a mystery. This encyclopedia takes readers as consumers behind the scenes of the food and drink industries. The contributors come from a wide range of fields, and the scope of this encyclopedia is broad, covering from food companies and brands to the environment, health, science and technology, culture,...
Author
Description
How food marketers make use of key variables - such as innovation; target market; market segmentation; image; and physical, environmental, and human resources - determines how successfully they sell their products. Michman and Mazze concentrate on the food industry as they examine what contributes to a successful marketing campaign. By focusing on the key variables to use in a volatile economic environment, by emphasizing lessons learned from both...
Author
Description
[In this book, the author] examines what she sees as the industry's manipulation of America's eating habits while enumerating many conflicts of interest among nutritional authorities. Combining the scientific background of a researcher and the skills of a teacher, she has made a complex subject easy to understand.-Back cover.
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