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"If you are about to begin the logo redesign process, here is information that will make the job much more productive. In this book, you will see 200 recent examples of logo redesigns. Best of all, each example has a brief commentary on the project, most of which were written by the designers themselves."--Jacket.
Description
"At some point or another in the life of a company comes that time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect it. When that time comes it is important to take into account several factors...
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"Pictograms and icons are a keystone of nonverbal and multicultural communication. But what exactly are pictograms, and when is it appropriate to use them? What are their advantages, and what rules must be followed? What pitfalls must designers of pictograms and icons take care to avoid?" "Rayan Abdullah and Roger Hubner address these questions and scores of others in this illustrated guide to pictogram design. Drawing on a multitude of examples from...
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"Just Design'" presents 150 inspiring design projects organised into 6 sections exploring the different ways design can serve the greater good from supporting existing causes, to seeking out hidden problems to celebrating positive change. Featuring essays by influential designers and interviews with designers who pursue social change, 'Just Design offers insight into how any designer can use their talents to change the world.
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