San Antonio College Library

"Designed to give students the media literacy principles and critical thinking skills they need to become a self-aware media consumer, the seventh edition of Mass Communication provides comprehensive yet compact coverage of all aspects of mass media, along with incisive analysis and fun, conversational writing. In every chapter, students will explore the latest developments and recent events that are changing the face of media today"--

Designed to help students develop the ability to interpret media as well as understand the ways they themselves consume and affectively (emotionally) invest in media. Such an appreciation encourages both critical thinking and self-analysis, as students begin to realize that everyday decisions are not necessarily made freely and rationally. While we strongly believe that humans exercise agency, we understand that there are social, cultural, and political...

"Today's mass media is increasingly accused of stealing our future, killing our culture, and scaring us to death. Screened Out examines why this is happening, who is the culprit, and what we can do about it. Only 12% of the public thinks that the media influences them. If that is true, why would a company spend $2.4 million for one minute of advertising time on the Super Bowl? Clearly, media advertising influences product sales; why, then, would not...

Study after study has shown that viewing media violence encourages aggression, desensitization, and pessimism in children. Most parents know that such violence is harmful to their children, but how harmful? And what can they do to help? Since children's exposure to violence in the media is not likely to end anytime soon, Viewing Violence offers parents clear answers and solutions to the problems created by media violence. Psychologist and mother Madeline...

Philosophers, communication professors, and advertising executives discuss various aspects of the media's influence on American society.

"As a core text for undergraduate courses in new media, media ethics, and global communication, Ethics in the digital domain helps students explore the big questions surrounding the impact of the digital domain on our daily lives. There are those who promise an enhanced human future through adoption and acceptance of digital culture, and those who condemn this shift in no uncertain terms. What are the positions taken by futurists and technology inventors...

This book brings together international scholars to explore concepts, topics, and issues concerning the communication environment in contemporary democratic societies. It combines qualitative and quantitative approaches to provide an interdisciplinary and global perspective that reflects the trends, theories, and issues in current media and communication research. Divided into two main sections, part 1 provides accounts of the role of media in society,...

"The study of what is collectively labeled 'New Media' -- the cultural and artistic practices made possible by digital technology -- has become one of the most vibrant areas of scholarly activity and is rapidly turning into an established academic field, with many universities now offering it as a major. The Johns Hopkins Guide to Digital Media is the first comprehensive reference work to which teachers, students, and the curious can quickly turn...

A look at how the narratives of music videos shape individual & cultural attitudes toward femininity, masculinity, sexuality and race. "Dreamworlds 3, the latest in Sut Jhally's critically acclaimed Dreamworlds series, takes a clarifying look at the warped world of music video. Ranging across hundreds of images and stories from scores of music videos, Jhally uncovers a dangerous industry preoccupation with reactionary ideals of femininity and masculinity,...