San Antonio College Library

Consider the culture of the twenty-first century: Each morning, you hear a half-dozen ads on the radio before your feet touch the floor. By the end of the day, hundreds, perhaps thousands, of marketing messages have targeted you. And yet little is understood about how marketing affects our lives and society. Enter the two authors of this book, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation...

This program tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years. With unprecedented access to the world's largest food and beverage companies, including Nestle and Danone, this is the inside story of how the bottled water business has become emblematic of an age of plenty in the West. With billions at stake, the...

In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between...

Nothing "goes viral." Each blockbuster has a secret history of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Atlantic Senior Editor Derek Thompson uses the tools of economics and psychology to reveal the secrets of what makes a hit a hit. Drawing on ancient history and modern headlines ; from vampire lore and the Mickey Mouse watch to Facebook and Games of Thrones ; Thompson offers practical...

The world of advertising has become inundated with marketing for teenagers. This episode of Frontline explores the pop culture manipulated and created by corporate America for the American youth.

In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar, a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--In...

Marketing such controversial products as cigarettes, alcohol, gambling, pornography and firearms entails a host of issues. 'Selling Sin' explores the challenges of marketing these socially unacceptable products.

Not long ago we were spectators, passive consumers of mass media. Today, we are media. Abandoning our role as couch potatoes, we approach television shows, movies, even advertising as invitations to join in, as experiences to immerse ourselves at will. The author, a contributing editor at Wired magazine introduces readers to the people who are reshaping media for a two-way world, people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof...

Affluenza is a fascinating look at one of the greatest social maladies of our time: overconsumption and materialism. Hosted by National Public Radio's Scott Simon, the program explores both the comical and sobering aspects of our consumerism and its enormous impact on families, communities and the environment. With the help of historians and archival film, Affluenza reveals the forces that have dramatically transformed us from a nation that prizes...