San Antonio College Library

"A breakthrough system for attracting more customers on the Internet. Internet marketing is the fastest, most efficient way to attract profitable new customers--if you run it strategically and systematically. This book shows you how. You'll discover how to integrate marketing, sales, and operations functions to work together far more effectively, capture the right real-time data for decision-making, and apply it to drive dramatic improvements in performance....

This program explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today.

The challenges in marketing tourism have grown with the influx of online resources. It has resulted in more knowledgeable consumers as well as an increase in worldwide competition. This video takes an in-depth look at sustainable marketing approaches and explains that adapting to change is a critical component to success in the dynamic tourism industry. Marketing expert Phil Harmon discusses the tourism industry in Australia and describes why specific...

In this film, entrepreneur Pete Williams shares strategies for building your website traffic, specifically by people who have a likelihood of purchasing. He discusses how do your customers find businesses online. He discusses the different uses of Google Adwords and search engine optimization. He considers demographic search strategies, and ways to increasing opt-ins & conversions by your traffic. A business must think carefully about the target landing...

Since the publication of his bestselling book BrandSimple, advertising expert Allen Adamson has devoted his research to the cutting edge of digital technology and its intersections with brand marketing. This timely book discusses how global digital acceleration has the social networking and customer-based brand promotion of websites such as Google, YouTube, Craigslist, Wikipedia, Facebook, and MySpace. Adamson explains how to harness the multiple...

This study quantifies the frequency and nutritional quality of food/drink product placements on five Kid Influencers' YouTube channels.

The use of social media to promote business is one of the fastest-growing areas of marketing today. When used correctly, popular social media platforms offer the ability to connect-easily, affordably, and directly-with customers and prospects to build brand awareness and loyalty, improve customer service, and much more. How, then, should a company go about implementing social media as a part of its marketing mix? This program clearly and concisely...

Businesses have invaded the web and found ingenious ways to make money from a free space - at a cost to our culture and privacy. What lessons did retailers such as Amazon learn from the gold rush years of the dotcom bubble? How did Google forge the business model that has come to dominate today's web?

Airbnb, Social Dining and Sidecar: swapping instead of buying - we take a look at how this new form of economic activity, the so-called "sharing economy", is developing in different countries around the world. What is the secret behind the success and appeal of the "sharing economy"? With underlying motives ranging from sustainability to economics, new business models and - potentially - an alternative culture of consumption and community are emerging...

Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.