San Antonio College Library

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth"--Instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits--the...

In Canada, millions of people are trying to do the right thing by buying healthy food. But can we rely on the health information on food labels? In this follow-up to Lousy Labels: The Natural & Organic Deception, this program finds the truth behind misleading labels on food packaging. 6follow-up to Lousy Labels: The Natural & Organic Deception.

Heavy hitters in the corporate world have become bastions of environmental responsibility-or have they? At any rate, a newfound commitment has appeared in the ever-evolving cosmos of advertising and packaging. Some brands employ convenient "green" labeling to boost their perceived credibility and sell more products. But critics assert that the activities of these same righteous, eco-friendly companies call into question their assurances of environmental...