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Description
We live in a leadership-obsessed society. The result is that we assume nearly any social or economic ill can be mended through better leadership. Sometimes, this commitment to leadership is followed by hero worshipping, wishful thinking and misplaced hope. Seeking to understand the faith we place in leadership, the authors draw on a number of in-depth studies of managers trying to "do" leadership. It presents six metaphors for the leader: as gardener,...
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"Signed languages are full of iconic linguistic items: words, inflections, and even syntactic constructions with structural similarities between their physical form and their referents' form. Iconic items can have concrete meanings and also abstract meanings through conceptual metaphors. Language from the Body relates iconicity and metaphor in a cognitivist framework, shows how iconic and metaphorical items are central to normal language use, and...
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"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands...
Description
The chapters in this book centre around one main theme, the concept of the machine and its use as metaphor in a variety of contexts. This concept is deeply rooted in western culture and is frequently used to interpret complex systems in nature and society. With the advent of electronic computers, the machine metaphor applied to thinking and the brain has becOIne even more pertinent. The idea of a machine has changed over time. In this book these transformations...
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A metaphor compares two things that seem unalike. Lincoln was a master of the art (A house divided against itself cannot stand). So were Jefferson (The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants) and Shakespeare (All the world{u2019}s a stage/And all the men and women merely players). Farnsworth{u2019}s book is the finest collection of such figurative comparisons ever assembled. It offers an original...
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"In This Mad "Instead," Arthur Saltzman investigates the breakthroughs and breakdowns of metaphorical operations in the writings of several contemporary American novelists. Focusing on representative fictions by Kathy Acker, Paul Auster, Don DeLillo, William Gass, Steven Millhauser, Richard Powers, John Updike, and Paul West, Saltzman examines how each author establishes a provisional government over the elusiveness of truth, the ambiguity of experience,...
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Most of the effort in this work is fully devoted to establishing the thesis that science and religion use language in a similar manner; both employ metaphors to suggest new hypotheses, both seem to confirm their hypotheses in human experience, and both often create myths by forgetting the hypothetical character of their metaphors.
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The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"--Metaphors that can shape...
20) The conceit
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Analysis of the conceit poetry written in England in the 16th and 17th centuries.
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