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"Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H & M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers...
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This book chronicles the story of modern fashion from couture to mass market. The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite, into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature feminine silhouettes of each era evolved beyond recognition: House of Worth crinolines gave way to Vionnet's bias-cut...
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Catalog of a major exhibition held November 6, 2009-April 10, 2010 at the Museum at the Fashion Institute of Technology (MFIT) which explores how the "philosophy of beauty" is allied to the craft of dressmaking. Each of the 75 looks on display was chosen to exemplify the relationship between technical ingenuity and artistic excellence. Curator Patricia Mears has focused on approximately 25 American fashion designers, ranging from the obscure to the...
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"In this comprehensive study, Daniel Delis Hill offers a rich new resource for students and professionals in fashion and business history, popular culture, advertising, marketing, and women's studies." "The hundreds of American advertising images Hill gathers here document much more than the looks and fashions of the twentieth century. They reveal dramatic transformations in women's roles and self-perception - witness the metamorphosis from alabaster...
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