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Author
Description
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. Also discusses Google's innovative web influence: Gmail, Google Maps, Google Earth, YouTube.
Author
Description
"The second edition of Understanding Search Engines: Mathematical Modeling and Text Retrieval follows the basic premise of the first edition by discussing many of the key design issues for building search engines and emphasizing the important role that applied mathematics can play in improving information retrieval. The authors discuss important data structures, algorithms, and software as well as user-centered issues such as interfaces, manual indexing,...
Author
Description
Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the...
Author
Description
Google can't answer all your patron's questions-- but knowing some of these search secrets can help you help them. Google services and features are constantly evolving, and this guide introduces how web results are presented; how search filters can narrow your results; and how the Alerts service works.
"Google can be an incredibly powerful tool for research, but the top-of-the-page results are seldom the most beneficial to library users and students,...
Author
Description
This fully revised handbook details what users must know to take full advantage of internet search tools and resources. From the latest online tools to the new and enhanced services offered by standbys Google and Yahoo!, this revamped edition also features chapters on popular social networking sites such as Twitter, YouTube, Facebook, and LinkedIn as well as a collection of up-to-date screenshots for visual reference.
Author
Description
"Google and the Culture of Search examines the role of search technologies in shaping the contemporary digital and informational landscape. Ken Hillis and Michael Petit shed light on a culture of search in which our increasing reliance on search engines like Google, Yahoo! and Bing influences the way we navigate Web content--and how we think about ourselves and the world around us, online and off. Even as it becomes the number one internet activity,...
Author
Description
"The recent announcement that Google will digitize the holdings of several major libraries sent shock waves through the book industry and academe. Google presented this digital repository as a first step toward a long-dreamed-of universal library, but skeptics were quick to raise a number of concerns about the potential for copyright infringement and unanticipated effects on the business of research and publishing." "Jean-Noel Jeanneney, president...
Author
Description
[In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight...
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