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"What is truth? What value should we see in or attribute to it? The war over the meaning and utility of truth is at the center of contemporary philosophical debate, and its arguments have rocked the foundations of philosophical practice. In this book, the American pragmatist Richard Rorty and the French analytic philosopher Pascal Engel present their radically different perspectives on truth and its correspondence to reality." "Rorty doubts that the...
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No CEO or CFO wants to hear that a marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues facing the marketing community today. Malcolm McDonald and Peter Mouncey's Marketing Accountability is a major breakthrough for marketing professional. Based on seven years' research into global best practice in marketing, it introduces a marketing metrics model that will help marketing directors align...
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Technology is advancing faster than ever--but for better or for worse? On the one hand, astonishing technology developments such as personalized genomics, self-driving cars, drones, and artificial intelligence could make our lives healthier, safer, and easier. On the other hand, these very same technologies could raise the specter of a frightening and alienating future--eugenics, a jobless economy, a complete loss of privacy, and an ever-worsening...
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Castles, Battles, and Bombs reconsiders key episodes of military history from the point of view of economics-with dramatically insightful results. For example, when looked at as a question of sheer cost, the building of castles in the High Middle Ages seems almost inevitable: though stunningly expensive, a strong castle was far cheaper to maintain than a standing army. The authors also reexamine the strategic bombing of Germany in World War II and...
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The population is rapidly aging while access to proper and affordable medical treatment is becoming more and more limited. This impasse challenges us to make ethical decisions regarding the rationing of health care. Arguing that de facto rationing is already taking place due to economic necessity and that proper management of this rationing is essential to the fair and ethical treatment of all seeking care, Choosing Who's to Live directly addresses...
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