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"Today's customers face a dizzying array of choices, whether they're buying a car, choosing a school, or contributing to a charity. As a result, brand is often the critical differentiating factor in a customer's decision-making process. Yet for most companies, there is a yawning gap between how the brand is viewed within the company - and how it is perceived out in the world." "Marketing veteran Mike Moser argues that the problem isn't that executives...
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Clock in to The Office for even more inappropriate remarks, uncomfortable silences, and petty behavior. Join Michael Scott, the clueless boss of the Scranton Branch of Dunder Mifflin who 'manages' to create unending comical drama despite his best intentions. Trusty and loyal assistant-to-the-regional manager Dwight Schrute continues to uphold the office honor and more.
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In Pure and Modern Milk, the author tells the history of a nearly universal consumer product, and sheds light on America's food industry. Today, she notes, milk reaches supermarkets in an entirely different state than it had at its creation. Cows march into milking parlors, where tubes are attached to their teats, and the product of their lactation is mechanically pumped into tanks. Enormous, expensive machines pasteurize it, fortify it with vitamins,...
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In this edition of Moyers & Company, biologist, mother, and activist Sandra Steingraber joins Bill to explain why she was willing to go to jail for blocking access to the construction of a storage and transportation facility involved in the controversial process of fracking. Steingraber has become internationally known for building awareness about the "toxic trespassers" she says are contaminating our air, water, and food-and threatening our children's...
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"The authors tell everything there is to tell about brand names. How they've indelibly stamped cultures around the world. Who makes them, why they're made, and how they're compiled, bought, sold, and protected. What kind of names exist - the initialized, descriptive, allusive, and coined. How namers surf on brain-waves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered....
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"In their new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a strategy for creating innovative products, building a successful brand, and, in turn, achieving business success." "Using studies of failed convergence products and success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on...
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Our lives depend on the power of electricity. Cell phones; computers; televisions; toasters: every one of our electronic devices contains a number of both toxic and reusable materials. Heavy metals and batteries are potentially very damaging to our environment. But what happens to these items after they are broken, worn out, or obsolete? This episode of Boneyard looks at the afterlife of electronics. This innovative look at the ultimate in "reuse,...
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In New Orleans, the widow of an attorney who died of lung cancer vowed to avenge his death by suing the tobacco companies. In Clarksdale, Mississippi, an outraged country lawyer discovered the cost of lung cancer care as his secretary's mother lay dying. In Washington, D.C., a young pediatrician became the first FDA administrator in ninety years to decide nicotine should be regulated as a drug. All three were warned: Don't mess with Big Tobacco. Then...
Description
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is its most valuable asset. For well-known...
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"Matt Haig has now set himself the controversial task of identifying the world's top 100 brands. The result is the most comprehensive, entertaining and illuminating collection of brand success stories ever told. From Adidas to Zippo, Beckham to Wrigley, Coca-Cola to Volkswagen, we're guided through a gallery of the world's best-known names and given a rare insight into the secrets of their success and what makes each absolutely unique." "With comment...
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Architects, designers, and contractors are increasingly familiar with the policies, procedures, and guidelines for achieving sustainable, or "green" building standards. But what about the green building materials themselves? What are they, what are the options, and how should you decide what to specify? The green building movement is gaining momentum; a maze of new products, manufacturers, and standards are routinely introduced, leaving professionals...
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"This book will show you, as a manager, how to prevent failure by guiding and empowering your people to define and understand the right requirements early in the product development cycle." "Drawing on their 50 combined years of real-world product development experience in many industries - including aerospace, medical transportation, insurance, and military applications - the authors spell out exactly what's involved in "doing it right the first...
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