San Antonio College Library

"The 2006 elections will be remembered as the year when the center of power in American politics shifted from traditional "top-down" central broadcasters to new "bottom-up" decentralized activists in the blogosphere and netroots. The authors give firsthand accounts of the burgeoning power of the netroots to determine the outcome of political contests, most notably as when the national balance of power was tipped by Jim Webb's "rag-tag army" of bloggers...

This book offers a comprehensive overview of political advertisements and their changing role in the Internet age. The authors examine how these ads function in various kinds of campaigns and how voters are influenced by them. They particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. They also explore the recent phenomenon of outrageous ads that "go...

Drawing on both laboratory experiments and the real world of America's presidential, gubernatorial, and congressional races, the authors show that negative advertising drives down voter turnout - in some cases dramatically - and that political consultants intentionally use ads for this very purpose. In the 1992 presidential election, by the authors' calculation, over 6 million votes were lost to negative campaigns. Negative ads work better for Republicans...

The 2008 presidential campaign will be like none other: the first campaign in fifty years in which both parties must nominate a new candidate, and the first ever in which the issues of globalization and technology will decide the outcome. Author Graff represents the people that the candidates want to engage: young, technologically savvy, concerned about the future. Here, he asks: Will the parties seize the moment and run the first campaign of the...

Describes how the electoral process works, discussing voters; candidates; parties; role of the media; finances; and such stages in the process as primaries, caucuses, conventions, the general election campaign, and Election Day.

"Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. This book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon."--Jacket.

A month-by-month narrative of the 2008 presidential election leading up to Barack Obama's win in November 2008.

"After a sex scandal brings down a local politician, Luke Cooper finds himself catapulted into the Michigan Governor's mansion, making him one of the few black and--by virtue of adoption--Jewish elected officials to hold such an office. His national celebrity is increased when he heroically saves the life of an avowed racist, and his good looks and charm earn him the nickname "The GQ Candidate." One day Luke stuns his inner circle by informing them...