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Author
Description
"This book will show you, as a manager, how to prevent failure by guiding and empowering your people to define and understand the right requirements early in the product development cycle." "Drawing on their 50 combined years of real-world product development experience in many industries - including aerospace, medical transportation, insurance, and military applications - the authors spell out exactly what's involved in "doing it right the first...
Author
Description
Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An...
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