San Antonio College Library

"The Design of Things to Come profiles a new generation of innovators, revealing exactly how they are inspiring people and shepherding their visions to profitable reality. These design revolutionaries have a healthy respect for the huge cultural and economic forces swirling beneath them, but they are daring to surf the biggest waves ... and deliver today's most powerful breakthroughs."--Jacket.

"The success or failure of a new product on the market can, in a large percentage of cases, be down to the extent of "requirements capture" research involved in the initial stage of market research and development. Indeed, the vastly expensive stage of R & D for a new product can be rendered useless if the initial customer and stake holder requirements for the product are not satisfactorily assessed. This book provides a practical guide to effective...

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched...

A manifesto for a radically different philosophy and practice of manufacture and environmentalism. "Reduce, reuse, recycle," urge environmentalists--in other words, do more with less in order to minimize damage. As this book argues, however, this approach perpetuates a one-way "cradle to grave" manufacturing model that casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry...