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Description
Is business process improvement a fad? This book will remove all doubt: it's not. Process can be the key to competitive edge only if business leaders recognize process for what it really is: a strategic asset deployed to create wealth. Peter Keen shows how companies can take charge of change by identifying a limited number of major opportunities for improvement, and then focusing attention, money, and human resources on them - investing only in the...
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Description
eCommerce has changed business as we know it. No hype, it's reality. New companies, new competition, new customers - all challenge existing business rules. The emerging new economy, however, has fundamentals about customers, relationships, service, and brand. Customers matter in eCommerce and gaining their trust and building relationships are critical for success. How does a company create an eCommerce business based on relationships? What must it...
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