San Antonio College Library

"Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? Regardless of which view one subscribes to, there is little doubt that the role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken." "In Constructing Public Opinion, Justin Lewis presents a new look at an old tradition --...

"A leading consumer advocate reveals how protect your money, time, and integrity from corrupt businessesOnce upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies genuinely seemed to care about their valued customers--but those days are long gone. In this groundbreaking expose;, consumer advocate Christopher Elliot reveals the broken relationship between...

"Assembles a team of leading researchers to provide unparalleled insight into how American social attitudes and behaviors have changed since the 1970s. Drawing on the General Social Survey--a social science project that has tracked demographic and attitudinal trends in the United States since 1972--it offers a window into diverse facets of American life, from intergroup relations to political views and orientations, social affiliations, and perceived...

"Drawing on surveys of public attitudes and analyses of more than forty years of television and newsmagazine stories on poverty, Gilens demonstrates how public opposition to welfare is fed by a potent combination of racial stereotypes and misinformation about the true nature of America's poor. But white Americans don't oppose welfare simply because they think it benefits blacks; rather, they think it benefits "undeserving" blacks who would rather...