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Twitter has become a household name, discussed both for its role in prominent national elections, natural disasters, and political movements, as well as for what some malign as narcissistic "chatter." This book takes a critical step back from popular discourse and media coverage of Twitter, to present a scholarly engagement with this popular medium. In this timely and comprehensive introduction, the author not only discusses Twitter's role in our...
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In just the last few years, in one of the most profound changes of our time, traditional collaboration--in a meeting room, a conference call, even a convention center--has been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. Flickr, Second Life, YouTube, and other thriving online communities...
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This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether you're in game design and development, book publishing, film and television, or any other...
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How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? In half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but millions of adults worldwide. As Facebook spreads around the globe, it creates surprising...
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"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development,...
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"Prominent in Barack Obama's political campaigns and presidency has been a promise to use social media tools to engage American citizens in the business of democratic governance, stirring the hopes of millions who believe in the democratizing potential of information and communication technology. Yet what has become of these promises? To what extent have they been realized? Shattering views of social media as a cure-all for limits on citizen deliberation...
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