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Author
Description
Solomon, director of a consulting firm specializing in online consumer research, looks at the latest research, real-world examples, and current thinking in advertising, sociology, and media studies to explore the new realities of marketing. He gives advice on gathering user input for developing products, grabbing the attention of jaded consumers, and tailoring advertising messages to Generation Y. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com)....
Author
Description
For nearly four decades, J.D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. In this book, they provide an insider's perspective on some of the most successful companies on the planet. Corporate giants and local legends all use customer satisfaction as their key to market dominance. This book opens the vault on years of J.D. Power data, quantifying...
Author
Description
eCommerce has changed business as we know it. No hype, it's reality. New companies, new competition, new customers - all challenge existing business rules. The emerging new economy, however, has fundamentals about customers, relationships, service, and brand. Customers matter in eCommerce and gaining their trust and building relationships are critical for success. How does a company create an eCommerce business based on relationships? What must it...
Author
Description
"Based on a wide range of ongoing experimentation in co-creation across many industries, The Future of Competition presents a new approach to value creation. In this framework, consumer-company interactions and personalized co-creation experiences - enabled by technical and social infrastructures - allow each consumer to co-create unique value with a network of companies and consumer communities." "Using vivid examples of companies that are discovering...
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